Transform your eating!

You want the whole deal

• The lithe tigery body

• The obnoxiously vibrant energy

• The glowy skin

• The crystal-clear sparkly brain

• The freakish longevity

To avoid the total buzzkill of chronic degenerative diseases

And you get it. You know that to make all that happen, you have to eat almost nothing but whole plant foods, mostly veggies, lots of them raw.

Your problem is: how in god’s name do you actually get yourself to eat that way?

How do you get yourself to eat the absurd quantities of fresh, whole, plant foods that actually deliver the big results? More specifically, how do you get yourself to eat that way…

Happily and permanently.

Day after day, week after week, year after year.

When you’re psychotically busy.

When you’re tired.

When you’re stressed.

When your teenage kids have packed every cubic inch of your kitchen with Cheese Doodles.

Well, you’ve come to the right place, because that’s literally all I do. That’s all I’ve been teaching my coaching clients for 25 years.

My system—Wildly Regenerative Eating—shows you exactly how to get your will-powerless, pizza-devouring, pasta-munching, food-enslaved, whole-plant-food-hating self to eat almost nothing but fresh, whole, plant foods, mostly veggies, lots of them raw—joyfully and always, forever and ever amen.

Just so we’re clear, we are most definitely not talking about:

Another “30-day challenge” (Please)

The latest trendy “cleanse” or “detox” (Seriously?)

Those blazing, napalm-fueled dumpster fires called “diets” (Are you even kidding me right now?)

We’re talking about a no-nonsense, real-world system to permanently transform how you eat. That’s it.

This is a very weird healthy eating book

Most healthy eating books give you…

• Seventeen chapters on what not to eat—gluten, sugar, refined oils, white flour, ultra-processed abominations (ya think?), plus a thousand grizzly details on what happens if you do eat them.

• The same old list of what you should eat—kale, blueberries, broccoli, walnuts—all the usual suspects. And a few metric tons of sciencey science on why you should eat it—magnesium, lutein, sulforaphane, EFAs, antioxidants… yada, yada, yada.

• Recipes—usually the kinds of recipes no normal people ever make unless royalty is dropping by.
  

And all of that is swell.

But it doesn’t turn anybody into a super-healthy eater. Google the stats for adherence to healthy eating sometime. Hella depressing. Wildly Regenerative Eating is different. Disorientingly different. Worryingly different.

It assumes you already got all that “what-to-eat” stuff…like, a long-ass time ago: fresh, whole, plant foods, mostly veggies, lots of them raw. Not rocket science. In other words:

• Gazillions of books tell you what to eat (greens, berries, nuts, etc.)

• Gazillions of books tell you why to eat it (magnesium, lutein, EFAs, anti-inflammation)

• Welcome to the first book that tells you how to actually get yourself to eat it

That’s what you need. The how—how to eat enough of those foods to cross the threshold into real change.

When it comes to eating for wild regeneration, there is no breakthrough magical diet or secret eating formula. Never has been, never will be. Somewhere deep down inside, we all know that, do we not?

Deep regeneration of your body requires one and only one thing: the non-breakthrough, non-magical, non-secret simplicity of fresh, whole plants, mostly veggies, lots of them raw.

The only “secret” is you have to do the simplicity enough!

That means roughly 90% of your diet is fresh, whole, plant foods.

When your diet becomes roughly 90% fresh, whole plants, the wild changes start to happen.

Not just weight.

Not just labs.

Not just energy.

Something deeper.

Something way less common.

Your body moves into a whole different mode of deep cleansing and regeneration.

If you’re anything like legions of other people, you’ve tried to eat tons of fresh, whole, plant foods, but you’ve faded off it because…

• You end up feeling so deprived that you want to claw your brain out of your skull and eat it with a little Parmesan cheese.

• You are so busy and stressed, you can barely find time to jam a corn chip you found under the couch into your face, never mind spend an afternoon making a fancy meal out of twigs and dandelion greens.

• Your cravings for unfriendly foods come over you like a demonic possession from a cheesy 1970s horror movie.

• Every time you “fall off the clean-eating wagon,” you jam your self-esteem into a Vitamix and turn it up to the speed that turns ice cubes into steam.

• You hate having to waste stupid amounts of your mental RAM thinking about food—planning, resisting, negotiating, bargaining, regretting.

• You feel trapped in a perfectionistic, shame-based, diet mentality that makes food feel like some kind of moral test from Corinthians instead of simple nourishment.

• Your kitchen is packed full of mouthwatering, ultra-processed junk food because if it weren’t, your teenager/spouse/roommate would snap and go on a shooting spree at your local strip mall. Or at least sulk unpleasantly.

• You couldn’t take one more day of looking like a hippie health nut granola freak to your friends. The social pressure to eat toxic-adjacent food is no joke.

• You’ve got habits. Habits from hell. Habits as old as the hills, habits the size of planetary bodies.

• You got face-meltingly sick of counting, measuring, tracking, and charting everything you put in your mouth (which even your poodle knows is unsustainable; not at all how real-world, veteran healthy eaters do it).

That means you need a system to make it doable in the real world. In your actual, normal-person life.

That means you have to know exactly how to transition. And you have to know exactly how to stay transitioned, forever. (Or until you die, whichever comes first.)

Introducing the Wildly Regenerative Eating system.

A severely road-tested lifestyle system designed to make super healthy eating feel:

• Fun

• Sustainable

• Flexible

• Virulently shame-free

• Enjoyable (I know, right?)

• So user-friendly it’s almost embarrassing

Wildly Regenerative Eating is built around nine tactics to take you from “I try to eat healthy” to “Oh. This is just who I am now.”

The nine tactics of the Wildly Regenerative Eating system show you how to:

• Trick your body into falling hopelessly in love with fresh whole plants, so that—get this—you literally crave (that's right, I said crave) fresh fruits and vegetables

• Deploy the 5 tactics to avoid feelings of deprivation

• Discover the “secret” kinds of dishes that veteran healthy eaters actually eat in the real world. (Hint: they're definitely not the kinds of recipes found in popular books and websites) (Second hint: you’ll actually make them!) (third hint: they’re not actually secrets, but they might as well be. The management apologizes for using that hacky word.)

• Learn the awesome art of being loose, pliant, and easygoing with your super healthy eating... while avoiding the slippery slope back to the deep-fried bacon pizza

• Nurture 3 techniques to flow gracefully with the emotions, beliefs, and thinking that sabotage so many peoples’ attempts to eat healthy

• Master the 4 strategies that work way better than willpower (but then, really, what doesn’t work better than willpower?)

• Build the 6 foundations and habits to make sure you stay on the path of super healthy eating for the rest of your earthly days

• Find out the 5 game-changing hacks and “tricks of the trade” of a veteran super healthy eating coach (me)

• Prove for yourself the biggest (and most wildly counter-intuitive) secret of why super healthy eating is actually easier—even for relatively non-freaky normal people—than only eating “moderately healthy.” (Not kidding about this!)

• Make transitioning to wildly regenerative, eating fun! Yeah, that’s right, you heard me—fun!

• Simplify wildly regenerative, eating so radically that the idea of measuring, counting, or tracking anything ever—just to eat, for God’s sake—will seem ridiculous to you.

• Get so streamlined, efficient, and sneaky with your wildly regenerative eating that it hardly takes any time at all.

• Vanquish cravings by preventing them from happening in the first place.

• Transform the perfectionism, guilt, and shame cycles that so many people struggle with when they try to eat really clean.

• Enjoy the wildly regenerative eating lifestyle without looking like a weirdo in social situations.

On top of all those gnarly bullet points, the Wildly Regenerative Eating system also:

• Walks you step-by-step through the exact actions to take in the exact order.

• Is scandalously flexible and deliriously customizable to your unique needs, situation, lifestyle, temperament, challenges, and strengths.

• Is totally doable at whatever pace works for you—slow or fast, the tortoise or the hare. You decide.

• Shows you how simple it is to eat as much as you want—without harming your health, gaining weight, or frightening the neighbors.

This Book Is for You If…

✔ You’re sick of dieting, struggling, and preoccupying about food, health, and/or weight
✔ You know what to eat, but can’t stick with it (at least not enough for the big changes)
✔ You want radiant energy, leanness, healing, and vibrant longevity
✔ You want a system that doesn’t rely on willpower or self-discipline
✔ You want healthy eating to feel normal and super chill, not obsessive, uptight, and concerned
✔ You want to stop the food-shame spiral forever

Imagine This…

Six months from now…

You don’t feel like you’re “trying.”

You’re just eating way differently.

Living way differently.

You’re not white-knuckling your way through salads.

You’re not starting over every Monday.

You’re just…

A wildly regenerative eater.

A person who simply eats in a way that allows their body to do what it was designed to do:

Regenerate and radiate and glow and do cool shit for your friends and the world at large

Wildly Regenerative Eating Is a Field Manual

This isn’t the kind of book you read once and then move on to the next diet and health book.

It’s a roll-up-your-sleeves workbook.

It’s meant to be used.

Marked up.

Returned to. Dog-eared. Highlighted. Folded, spindled, and mutilated.

A practical guide to becoming the kind of person who eats this way for life. Happily. With a big smile on your face. I mean, not constantly. That would be creepy. But a lot.